Selling your home in Reston’s evolving market requires a smart strategy. Here’s how to take advantage of current trends and get top dollar:

1. Price Strategically for Today’s Market

Homes in Reston sold for 100.3% of list price in June 2025. That means homes priced right can still attract full-price offers or more, but overpricing risks longer time on market—currently 19 days on average, nearly double last year.

• Set a competitive price from the start to generate strong interest.

• Homes priced at or slightly below market value often receive multiple offers, driving the final price up.

2. Make a Strong First Impression

With buyers having more inventory to choose from (up 58% vs. last year), your home needs to stand out.

• Stage your home to look clean, bright, and move-in ready.

• Simple upgrades like fresh paint, updated lighting, and curb appeal improvements can boost value.

3. Highlight What Today’s Buyers Want

Buyers are still active—111 homes sold in June, up 11% year-over-year. Many are prioritizing:

• Modern kitchens and baths

• Energy efficiency (new windows, HVAC, etc.)

• Usable outdoor spaces

Be sure to showcase any recent improvements or standout features in your listing.

4. Time Your Sale Wisely

Spring and early summer typically bring the most buyer activity, but even now, low months of supply (1.3) means it’s still a seller’s market.

• Listing while inventory is rising but still below demand can create urgency.

• If you’re in Reston ZIPs 20190, 20191, or 20194, now may be a prime window—buyers are active and motivated.

5. Partner with a Local Market Expert

A knowledgeable Reston agent can help:

• Set the right price using current market data

• Attract serious buyers with strategic marketing and professional photos

• Navigate offers to maximize your return

With more homes hitting the market and buyers still paying near asking price, now is a great time to list—if done right. Want to know what your home could sell for in today’s market? Contact me for a free, personalized home value estimate.

For Buyers:

• Prices Are Rising – The median sale price is now $699,000, up 15% from last year. Acting sooner could help you avoid paying more later.

• Homes Are Selling Quickly – Properties are averaging just 19 days on the market, so be ready to move fast and make a strong offer.

• Expect to Pay Close to Asking Price – Homes are selling for 100.3% of list price, so there’s little room for negotiation. Low offers likely won’t succeed.

• Inventory Is Growing, But Still Tight – There are 94 active listings, up 58% year-over-year, but buyer competition remains strong, especially for well-priced homes.

For Sellers:

• Demand Is Still Strong – Buyer interest remains high, especially in ZIP code 20194, where pending sales have surged.

• Homes Are Moving Fast – Listings are averaging just 19 days to sell. Pricing competitively can help you sell quickly and for top dollar.

• You Could Sell Above Asking – With sale-to-list prices at 100.3%, there’s a good chance of receiving full-price or better offers—especially with multiple bidders.

• Low Supply = Seller’s Market – The current 1.3 months of inventory means sellers have the advantage. Well-prepared homes are attracting serious buyers.

Key Market Highlights

• Homes Sold: 111 (up 11% YoY, up 16% from May)

• Active Inventory: 141 homes (up 58% YoY, but down 10% from May)

• Median Sale Price: $621,000 (up 6% YoY and 5% higher than May)

• Average Days on Market: 19 days (up 90% from last year)

• Months of Supply: 1.3 months (up 43% YoY)

• New Listings: 98 (up 13% YoY)

• Pending Contracts: 92 (down 7% YoY)

• Sale-to-List Price Ratio: 100.3% (down 2.4% YoY)

What This Means for Buyers & Sellers

For Buyers

• More Choices Available: Inventory is significantly higher than last year, with 141 active homes on the market.

• Slightly Less Competitive: Homes are sitting longer—averaging 19 days vs. 10 days last June—giving buyers more breathing room.

• Prices Still Rising: With the median sale price now at $621,000, buying sooner may help avoid further increases.

For Sellers

• Strong Sale Prices: Homes are still selling just above asking, with an average sale-to-list ratio of 100.3%.

• More Competition: With more homes on the market, pricing and presentation matter even more to stand out.

• Quick Turnaround Still Possible: Despite longer days on market, 19 days is still relatively quick compared to national trends.

Bottom Line:

The Reston market remains active and slightly more balanced than earlier this year. Inventory is climbing, but strong prices and buyer interest continue to favor sellers—just with a bit more strategy required. Whether you’re thinking of buying or selling, now is a great time to make a move with the right guidance.

Need expert help navigating the Reston market?

Let’s talk strategy. I’m here to help you make confident real estate decisions.